Nike // DONT DO IT

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Honored to score Nike’s new spot taking a stand //

“As the country continues to reel from racism—the American Psychological Association issued a statement calling racism a pandemic—brands appear to have taken a silent or measured approach in their response.

Today, however, one of the world’s most iconic and impactful brands, Nike, has taken the boldest step so far in a new ad.” - Ad Week

https://www.adweek.com/brand-marketing/nike-boldly-takes-racism-head-on-in-new-ad/